Past And Present Owners Of Toyota Camry Are Invited To Share Their Stories

Camry owners! Share your personal “Camry Effect.”

Toyota recently launched the “Camry Effect,” an initiative to connect the nearly seven million Camry drivers in the United States through an interactive, online experience. For 30 years, Camry has been a part of many American’s best memories—first dates, road trips, soccer games, job interviews and college days. The Camry Effect provides these Camry owners a platform where they can share these moments, memories and milestones while witnessing their collective impact.

To celebrate America’s best-selling car for nine years running and usher in the all-new, seventh-generation Camry, Toyota wants to hear more about how the car has woven itself into the fabric of American culture. Past and present owners are invited to share their stories at http://www.toyota.com/camryeffect. Once at the site, they can generate a unique Camry Effect based on responses to a series of smart and intuitive, rapid-fire questions. The resulting “Effect” chronicles each owner’s experience with his or her car and showcases dynamic statistics taken from the collective Camry experiences. Fully social, the site connects loyal Camry enthusiasts and allows them to invite friends, tweet their Effect or post their progress on Facebook.

“There are millions of Camry owners out there, but each has a unique and important story to tell. The Camry Effect connects these owners and helps them learn a little more about their individual stories—from favorite part of a road trip to Camry models passed down through generations,” said Kimberley Gardiner, National Digital Marketing & Social Media Manager for Toyota. “The site personalizes the experience of driving a Camry in a fun, engaging way.”

As each Effect grows and becomes more personal, visitors can see the true power in numbers behind the Camry Effect and gain a better understanding of how one car connects millions of people. The site also gives visitors a glimpse into the future of Camry, with details and images of the all-new 2012 model, along with shout-outs and video clips from surprise guests. An experience that continues to evolve with each new Camry moment detailed, this initiative is a fresh way to tell a 30-year heritage story through the people who have lived it.

Read more: http://pressroom.toyota.com/releases/toyota+owners+camry+effect.htm

Toyota US promotes new Camry by doing burnouts

Ever wanted to see a hybrid do a burnout? Now’s your chance.

Toyota US has come up with an interesting advertising campaign for the new 2012 Toyota Camry. To develop a sporty character for the new model, Toyota has put it up alongside a Toyota NASCAR in its latest advertisement. As part of the campaign, the 2012 Daytona 500 pace car will also be a 2012 Toyota Camry.

Using the Camry as the pace car for next year’s Daytona is a big statement by Toyota. For generations, the pace car has only ever been a large American muscle car. The only other non-American car to feature as the pace car in Daytona’s history was the Porsche 914 back in 1971. Ed Laukes, Toyota’s corporate manager of motorsports marketing, recently spoke about the Daytona campaign, saying

“We’re thrilled to be able to feature the new Camry in Daytona at the season’s biggest race. We think the Daytona 500 is the perfect place to showcase the all-new Camry, which will go on sale this fall.

“We knew when the opportunity arose to partner together with Daytona that it would be an extraordinary way to highlight our new Camry, as well as reinforce Toyota’s commitment to NASCAR and its fans.”

Toyota is serious about tapping into other, more sporty market segments with the new Camry, and is calling the new model the “reinvented Camry and Camry Hybrid”. But it’s not just about being sporty, Toyota also wants to maintain its lead in annual sales in the US, a market where the Toyota Camry has been the best-selling car (not including trucks) in 13 out of the past 14 years.

From next year, the US-spec 2012 Toyota Camry won’t be imported from Japan. Instead, it will be built at local production facilities as a way of becoming more independent from the Japanese operations. Toyota Japan is also doing this as part of its plan to make its production processes earthquake-proof.

Read more (and check out the video!) at http://www.caradvice.com.au/136998/toyota-us-promotes-new-camry-by-doing-burnouts-video/